Google Ads Management Maidenhead
Targeting high intent leads
Google Ads Campaign Management for local business
You've been running ads but it feels like you're spending more than you receive. And you're getting leads but are they converting to customers? And every day you're receiving emails from Google saying you should pay more! Managing a Google Ads campaign can be incredibly frustrating, but I guarantee, I'll help clear the noise and focus on targeting the customers you need.
List of Services
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✅ Jump to the Top of Google OvernightItem Link List Item 1
While organic SEO builds value over time, Google Ads places your business at the very top of search results instantly. You reach local homeowners and customers at the exact moment they are actively searching for your service.
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✅ Stop Wasting Money on Irrelevant ClicksItem Link List Item 2
Google’s default settings often force small businesses to pay for useless searches, unqualified clicks, or traffic outside their service area. The first thing I'll do is to ensure every pound of your ad spend targets genuine, high-intent local buyers.
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✅ Pay Only for Real Local LeadsItem Link List Item 3
With conversion tracking and targeted bid strategies, you aren't paying for visual impressions—you pay for prospective clients clicking through to your website. I build campaigns structured around driving low-cost phone calls and form completions.
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✅ Outsmart Local Competitors with Direct OversightItem Link List Item 4
Larger businesses and many marketing agencies will often dump local accounts onto automated scripts and ignore them. Working directly with me will ensure your account receives regular human oversight, strategic split-testing, and agile bid adjustments, relevant to your business needs.
In the years working with Nick, my dental practice has grown significantly. I asked Nick to get me high value clients through Google Ads, and within 2-3 months, we were getting the types of leads we'd only dreamed of before. Couldn't recommend him enough!
Phil Eccles, Oakland Dental Practice
Ongoing 3-Step Management Process
1
Obssess over keywords
Search habits change constantly. I review incoming search queries on a consistent basis to eliminate irrelevant keywords, ensuring your ad budget isn't spent on "DIY," "cheap," or out-of-area job searches.
2
Ad Copy & Landing Page Testing
I'll continuously test different ad headlines, extensions, and call-to-action buttons against each other. By matching your ad messages precisely to dedicated landing pages, I'll increase conversion rates and lower your cost-per-lead.
3
Strategic Bid & Budget Optimisation
I'll monitor performance by time of day, device type, and specific postcodes whilst shifting your daily budget toward the highest-performing search terms and times when prospective clients are most likely to call.
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I’ll get back to you as soon as possible.
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Google Ads Management FAQs
How much ad spend budget do I need to start?
This completely depends on your industry and location. For most local trade and professional services, a daily ad budget of £15 to £30 per day (£450–£900 per month) provides enough data to generate a steady stream of qualified enquiries.
Why should I hire a consultant instead of setting up Google Ads myself?
Google makes "Smart Campaigns" easy to launch, but their automated settings are designed to maximize clicks, not your profit margin. I've seen countless ads accounts wasting 30-50% of their budget on non-converting keywords. Adding negative keyword lists, looking at search terms and checking conversions is essential, and not just once, but on an ongoing basis.
How quickly will I start receiving phone calls and leads?
Unlike organic rankings which can take months to build, Google Ads campaigns can go live within 24 to 48 hours of setup. You can start receiving phone calls and form completions from local clients the very first day your ads are approved and active.
However, to manage expectations, this will depend on your daily budget, the competitiveness of the industry and various other factors.
Am I locked into a long-term contract for ad management?
Absolutely not! But I would stress that it does take a couple of months for the Google Ads account to collect data and learn what 'good' looks like. Yes you might receive leads immediately, but only after a couple of months can we confidently start to see better results.
But ultimately, all retainers run month-to-month. You maintain total ownership of your Google Ads account and can pause or adjust your ad spend whenever your workload dictates.
Who do I pay for my Google ad spend?
It is your Google Ads account that I manage and Google takes money directly from your credit card on the account. Fear not though, you will have the final sign off on the weekly/monthly budget, so there will be no nasty surprises. Any decisions relating to budget will be discussed with you first.
